MARKETING RESEARCH IN THE FIELD OF MEDIA

1. Market Research:

• determining the size and nature of the market (characteristics of consumers by age, sex, income, profession and social status);

• determination of the geographical location of potential consumers;

• determine the proportion of the content of the main competitors in the total volume of content in this market;

• analysis of general economic and other external trends affecting the structure of the market.

2. Sales Research:

• determination of differences in the volume of sales for individual areas;

• establishment and revision of the boundaries of sales areas.

• evaluation of methods of trade and sales promotion. Analysis of the efficiency of the distribution network in the amount of "expenses - profit".

3. Research consumer properties of content (Product Research):

• analysis of the strengths and weaknesses of competing content;

• finding new ways of using content.

 

PARTNERS

JoomShaper